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Beyond merchandising: the PXM personas that get underestimated
Bring your sales and support teams into your PXM projects When a PXM project kicks off, most organizations naturally focus on the personas most affected by the product experience: merchandising teams, buyers, ecommerce and marketplace teams, and above all the end customer. It's only natural: these are your primary users, who either work with the information or consume it. Yet limiting your governance and adoption strategy to these "usual suspects" is a missed opportunity to m
5d3 min read
Distributing Product Information Across Channels: Scaling Product Experience with Syndication
The Challenge of Multichannel Distribution in the PXM Era As digital commerce grows more complex, brands face a new kind of challenge:...
May 23, 20252 min read
3 Key Takeaways from Inriver’s Guide to Product Optimization
Our partner, Inriver PIM Optimizing product content is no longer just a best practice—it’s a necessity for driving sales and customer...
May 19, 20251 min read
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