Top PIM Trends for 2025: Insights from the Latest Gartner Report

The latest Gartner report on Product Information Management (PIM) highlights the rapid evolution of PIM solutions in response to the growing complexity of digital commerce. Businesses today face increasing demands for accurate, personalized, and compliant product information across multiple channels. PIM systems are no longer just data management tools; they are essential enablers of personalized product experiences and business growth.

Here are some of the key insights from the 2025 Gartner report:

1. AI and Automation Lead the Next Wave of PIM Innovation

By 2026, more than 50% of organizations are expected to adopt AI-based tools to ensure product compliance with sustainability requirements. AI plays a critical role in automating repetitive tasks such as data classification, product content generation, and supplier onboarding. This not only improves operational efficiency but also helps businesses provide consistent and accurate product information at scale.

2. Product Experience Management (PXM) Is Becoming Essential

PXM builds on PIM by focusing on delivering engaging and personalized product experiences across channels. By 2027, 80% of PXM vendors will offer at least two PXM capabilities, such as digital shelf analytics and content optimization. For companies aiming to stay competitive, shifting from traditional PIM to a more comprehensive PXM approach is crucial.

3. Compliance and Sustainability Are Now Business Priorities

Regulatory pressure is growing, with new initiatives like the EU Digital Product Passport and Green Claims Directive aimed at combating greenwashing and promoting transparency. PIM systems are central to these efforts, ensuring accurate product information and helping organizations meet global compliance standards. Businesses that fail to adapt risk falling behind as consumer scrutiny intensifies.

4. Sunrise 2027 and the Shift to 2D Barcodes

The Sunrise 2027 initiative, led by GS1, will require companies to transition from traditional barcodes to 2D barcodes. These will offer more detailed product information in a single scan, improving transparency and supply chain efficiency. PIM solutions will be essential in managing the increased data volume and ensuring a smooth transition.

5. B2B PIM Adoption on the Rise

Historically associated with B2C, PIM adoption in B2B is expanding due to the complexity of managing product data from multiple sources. PIM helps B2B organizations enhance data quality, improve customer satisfaction, and streamline operations, giving them a competitive edge.

Conclusion

The 2025 Gartner report confirms that the future of PIM lies in AI, compliance, and personalization. Businesses must move beyond traditional PIM solutions and embrace advanced capabilities such as PXM and digital shelf analytics to deliver exceptional customer experiences. Those who adapt will gain a significant competitive advantage in the digital marketplace.

Ready to transform your product data strategy? Contact us at info@flwid.ca to learn how PIM can drive your business forward.